Celebrating its 10th B2B travel events anniversary, Africa Travel Week has revealed a packed schedule for its 2024 milestone edition of WTM Africa.
Running from 07-12 April in Cape Town, the newly-announced program spotlights real business-building opportunities. “The tourism landscape in 2024 is characterized by growth and optimism, setting the tone for Africa Travel Week. It’s a big year for our industry, and a significant milestone in our legacy,” says Megan De Jager, Portfolio Director – Travel, Tourism at RX Africa.
Between 2014 and 2023, WTM Africa has experienced a total of 34 731 industry professionals in attendance. In that same timeframe, buyer numbers have seen a steady increase year on year to match the increase in exhibitors. In 2023, exhibitor numbers saw a major leap to 577 from 384 in 2022 – a figure De Jager and her team are looking to top this year.
Reinforcing the collaborative spirit propelling the show forward, De Jager highlights WTM Africa’s official partners: Recycled Flip Flop Sculptures Studio (RFFSS) Southern Sun, Lift Airlines, and Gold Restaurant, the official venue for a hosted buyers networking event.
“As part of Africa Travel Week, interest and enthusiasm for WTM Africa remains unwavering and we are dedicated to ensuring that it lives up to its prominent reputation. Our mission continues to deliver an exceptional experience and high-value opportunities resulting in a tangible return on investment long after the show has ended,” De Jager concludes.