Ethiopia’s Cultural Etiquette: A Journey Beyond the Surface
By BEHAK – When travelers step into Ethiopia, they quickly realize that the country is not only defined by its breathtaking landscapes and ancient history but also by the subtle rhythms of…
Addis Ababa Attracted 9.5 Million Tourists, says City Commissioner
Addis Ababa, the capital of Ethiopia currently going through major renovation and construction, is visited by 9.5 million tourists in the Last 9 Month, says tourism commission of the city.
Museums in Addis Ababa: Historical Narratives, National Identity
By BEHHAK / Travel Blog – Museums in Addis Ababa function as institutional spaces through which Ethiopia’s historical narratives are preserved, interpreted, and presented. Unlike environments where museums are isolated cultural sites,…
Ethiopian Coffee Culture: Ritual, Social Structure, and Visitor Experience
By BEHAK – Coffee in Ethiopia functions not only as an agricultural product but as a cultural system deeply embedded in daily life. While the country is widely recognized as the birthplace…
Global Report Highlights Africa’s Tourism Recovery
A new global travel and tourism report released by World Travel Market (WTM) Africa highlights the recovery of tourism industry n Africa.
Simien Mountains of Ethiopia: Landscape, Biodiversity, and Trekking
By BEHAK / BLOG – The Simien Mountains represent one of Ethiopia’s most distinctive environmental systems, defined by elevation, geological formation, and ecological diversity. Located in the northern highlands, the range forms…
Ethiopia’s Key Travel Destinations: Historical Depth, Geographic Diversity
By BEHAK – Ethiopia’s tourism landscape is not organized around a single dominant attraction, but rather a set of distinct regions, each defined by its own historical, environmental, and cultural characteristics. For…
Pan African Tourism Board, Ethiopia Agree to Boost Tourism Contributions to GDP
The Tanzania-based Pan African Tourism Board, and the Ministry of Tourism of Ethiopia on Monday agreed to deepen partnership and promote sustainable tourism to ultimately boost the contributions of tourism to the…
South Ethiopia Region Tourism Sector Promising
The South Ethiopia Regional State Communication Service announced that the region has generated 925.6 million Birr from the sector over the last nine months attracting over 33,000 foreign tourists.
Ethiopia’s Tourism & Hospitality Sector: How it stacks up in Africa
By Africa Risk Control Team – Ethiopia is a rare tourism proposition: deep history, diverse cultures, dramatic landscapes and a recognized place in humanity’s origin story. From Lalibela’s rock-hewn churches and Axum’s…
Africa missing out on $60 billion tourism markets
The newly released ‘2025 State of the African Industry Report: Ignite Africa!’ reveals billion-dollar blind spots holding back African tourism – and provides an actionable roadmap for reversing stagnation as global arrivals…
Chinese language day celebrated in Ethiopia
The Economic Commission for Africa (ECA), in partnership with China Embassy in Ethiopia and the Mission of China to the African Union and the ECA, celebrated Chinese Language Day on Wednesday in…
World Travel & Tourism Council report reflects on travelers behavior
The World Travel & Tourism Council (WTTC) unveiled its latest report today, exploring the critical gap between travelers’ desire for sustainable options and their actual behavior.
Indigenous tourism to inject $67 billion into global economy
The World Travel & Tourism Council (WTTC) today launched a landmark report at its Global Summit in Perth, Western Australia, highlighting how Indigenous tourism is projected to contribute $67BN USD to the…