BY ANDUALEM SISAY GESSESSE – A new alcoholic drink, Arada, enters Ethiopia’s beverage industry and gets popularity within the first few months of its launching. Here is how a few friends adventure resulted in introduction of a new drink category to Ethiopian beverage industry.
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PepsiCo Ethiopia, the branch of the American multinational food, snack, and beverage corporation headquartered in Harrison, New York, today unveiled a $250,000 initiative to provide meals to vulnerable communities amidst the COVID-19 crisis.
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The Coca-Cola Company brings the refreshing taste of classic Coca-Cola without sugar to consumers in Ethiopia. It officially launches the ew product this week.
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