Puratos enters Ethiopian market

Puratos enters Ethiopian market

Investment

Puratos Ethiopia has announced today that it has built the first of its kind food manufacturing factory and innovation hub in Ethiopia.

The innovation center which is established at Wello Sefer, Addis Ababa was inaugurated today in the presence of invited guests, distinguished clients and the media. Managing Director of the company Edouard Pot said at the occasion that Puratos, a celebrated brand worldwide, is excited about entering the Ethiopian market. He added, “The new factory and this innovation hub equipped with state of the art technology will enable us to meet the growing demands of our customers for high-quality products.”



“We are so proud to deepen our presence in Ethiopia in particular and Africa in general. We are always committed to continue investing in innovation, research and development.”

Established in 1919 in Brussels Belgium, Puratos is offering a full range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate industry.

The Belgian food processor operates in over a hundred countries worldwide and is growing fast in Africa. It is already operating in Kenya, Nigeria, South Africa and Ivory Coast.

Our commitment to further establish in the growing continent hits another milestone with the lunch of Puratos Ethiopia S.C. which is producing a pastry and bakery ingredients for bakers and pastry chefs in Ethiopia. Puratos Ethiopia will serve artisans, chain hotels, supermarkets and restaurants locally and envisions exporting to Djibouti, Sudan, Somalia and Eritrea.



Puratos Ethiopia Managing Director Zeco on his part says, “Our passion for innovation, our pioneering spirit and our core values continue to propel our local ambitions and increase our willingness to share our passion for good food with our customers.”

“This hub, the first of its kind in Ethiopia, will be a unique place for our customers to develop their skills, spark their creativity and transform their concepts into concrete delicious, finished foods”, he added.

As of today, October 14th, our passionate teams will welcome our customers to work on the future of breads, cakes and chocolate.



Headquartered in Brussels Belgium, Puratos operates in over a 100 countries around the world. Puratos was founded in 1919 and since then, it has been offering a full range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors.