The Good Business invites Ethiopian fashion for bootcamp

The Good Business (TGB) initiative invited Ethiopian small businesses engaged in fashion industry for a bootcam.

On 19 and 20 May, 2021 the initiative is set to host for these business groups. TGB was launched its first business development programs for Ethiopian impact start-ups and small and micro enterprises in March this year.



Design Market Success‘ aims at the country’s fashion and textile sectors. Running in parallel is an idea competition that will provide seed-funding to five sustainable businesses that are responding to the COVID-19 pandemic with innovative concepts that secure their jobs in their business.

The textile industry is one of the most important sectors in Ethiopia. Many start-ups and SME enterprises work in this sector. How these industry representatives in particular can gain better market access and make more targeted use of their market potential is the focus of ‘Design Market Access’, the fashion bootcamp and idea competition organized by The Good Business (TGB).

The aim is to provide Ethiopian impact start-ups and SMEs from the fashion, textile and accessories sectors with new strategic approaches through knowledge transfer and exchange on how they can optimize their production, increase their reach, boost their impact and create jobs along their supply chain – even in times of a pandemic.

Two days of expert know how
The ‘Design Market Success’ Fashion Bootcamp will take place on 19th and 20th May 2021. The program is primarily aimed at start-ups and SMEs in the fashion industry, but is also open to companies or players along the entire supply chain.

The keynotes, discussions and panel talks with local and international experts from the various industry segments will focus on topics such as the potential of sustainable businesses, the enormous opportunities of cooperative production, the optimization of production and logistics, marketing strategies and e-commerce.

Participation via Zoom is free of charge, pre-registration is now possible. The number of participants is limited. The lectures and talks will be streamed or published afterwards. The final program will be published on the TGB website.

Idea Competition – Participation until 10 May The ‘Design Market Success’ idea competition is open to Ethiopian start-ups and SMEs that are based in the fashion, textile or design sector and are sustainably oriented.

The competition will reward their individual ideas and concepts that help to secure and expand jobs in their company or along the supply chain – even in times of the COVID-19 pandemic.

A total of 5 winners will be awarded, each of whom will receive support worth 5,000 euros to implement their ideas. Interested companies can participate online via the TGB website.

About The Good Business The Good Business (TGB) is an initiative to foster sustainably oriented start-ups and SMEs in Ethiopia. With its programs and actions, TGB supports the development and implementation of growth concepts and expansion strategies through knowledge transfer, mentoring, start-up financing and investment options.



TGB is supported by the Special Initiative on Training and Job Creation of the German Federal Ministry for Economic Cooperation and Development (BMZ). The Special Initiative, which also operates under the brand Invest for Jobs, is implemented among others by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. TGB is realized by the die NOAH Foundation in cooperation with iceaddis and ESCP Business School.