The number of Ethiopian Airlines mobile App users has reached one million. With a robust and integrated digital strategy, Ethiopian has set an innovative approach to simplicity and seamless end-to-end customer experience with its user-friendly mobile App.
The multi-award winning global airline launched into a digitization journey with localized service, languages and payment options. Being a pioneering airline in Africa with the inclusion of Alipay and WeChat payment options, the App also features 38 payment options which cater to global customers. Ethiopian Mobile App enables global passengers book, pay, check-in, board as well as enjoy flight status notifications all with a single-window system and a mobile-cloud first strategy.
Mr. Miretab Teklay, Ethiopian IMC Director, said, “In line with Ethiopian digitally connected guest strategy, we have made substantial investment in our digital service to elevate our customers experience with Ethiopian. The digital transformation is incredibly encouraging. The app year-on-year revenue alone has risen 1000%. Currently, all touch points across the customer journey have gone digital. The digital service has helped us create great customer experiences. Our digitally talented technical team is working day and night to leverage emerging technologies including artificial intelligence, IoT, block chain, biometrics and make the app a leading digital platform in the world.”
Ethiopian Airlines commands the lion’s share of the Pan-African passenger and cargo network operating the youngest and most modern fleet to 127 international passenger and cargo destinations across five continents. Ethiopian fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years.