Ford and Salvador Caetano expanded their partnership to Uganda and appointed Motorcare as their new distribution partner, and sole official importer-dealer, in Uganda.
Motorcare Uganda and its cumulated experience, strong market knowledge and commitment to service excellence will provide Ford customers in Uganda with the highest standards of Ford products, services, and support.
“We are delighted to welcome, again, Salvador Caetano Group to the Ford family,” said Achraf El Boustani, Managing Director Northern and Sub-Saharan Africa at Ford Motor Company. “We are confident that this new step with Salvador Caetano offers the Ford brand a vital opportunity to gain market share in Kenya and Uganda.”
“The Ford/Caetano partnership will continue to serve loyal customers through a range of products and services, offering both professionalism and satisfaction, as customer satisfaction is always our priority. We will be standing close to our partners to face this exciting new opportunity. Our main objective is to give to our Ugandan customers the best-in-class experience and service, meeting Ford’s standards.”
Gabriel Almeida, COO of Salvador Caetano, confirms: “We are thrilled to be appointed as Ford’s new distributor-partner in Kenya and Uganda. Salvador Caetano is looking forward to strengthening our long-term partnership with Ford on the African continent and remain committed to delivering some of the best vehicle ownership experiences to Ford customers. Our appointment of Motorcare in Uganda, as our national dealer-partner, secures the customers and market a professional and personal service in sales and after sales.”
Mads Kjaer, Chairman of Motorcare Uganda states: “It’s our priority to service all the existing Ford customers and welcome them to Motorcare as the new Ford dealer for Uganda. Our new showroom for Ford is ready to open 1st August and with a dedicated team to service the customers and market with the next-generation Ford Ranger and Ford Everest being launched for the first time in Uganda. We thank Ford Motor Company and Salvador Caetano for the trust they have placed in us as the Uganda dealer-partner.”
Ford Motor Company is a global company based in Dearborn, Michigan, and employs about 173,000 people worldwide. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.
Salvador Caetano Group (SCG) has 75 years of history dedicated to industry and the automotive sector, headquartered in Portugal, and has a presence in more than 100 companies spread across Europe, South America and Africa. The global presence is in 42 countries on 3 continents, selling over a 100 thousand vehicles annually, with over 7,000 employees.
CMC Motors Group Ltd is owned by CMC Holdings Ltd and was acquired by the Al-Futtaim Group in 2014. Other trading subsidiaries owned by CMC Holdings Ltd include: Cooper Motor Corporation (Uganda) Ltd, Hughes Motors (Tanzania) Ltd, and Kenya Vehicle Manufacturers Ltd (33% Shareholding).
CMC Motors Group Limited is a leading player in the East African motor industry with exclusive distribution of Ford, Mazda, and Suzuki vehicles. CMC also prides itself as being the exclusive distibutor of New Holland tractors with an extensive range of farming implements from New Holland, Nardi and Fielking.
The Accident Repair workshop at CMC is equipped with the latest equipment in dent repair and re-spray booths. CMC Motors Group Limited has seven branches countrywide and six Divisions at Head Quarters in Nairobi. With its two sister companies in both Uganda and Tanzania, CMC Motors Group has by far the largest distribution network in East Africa for sales, parts and service.