Site icon New Business Ethiopia

Effective lead generation strategies for businesses today

Effective lead generation strategies for businesses today

By James M. Gatheru – Are you looking for effective lead generation strategies to reach your target customers? Here are strategies worth considering. We define it in so many ways—the backbone of a business, the bread and butter of digital marketing, or the crucial driver of a sales funnel.

One thing is sure, lead generation is an absolute necessity for any business looking to thrive in the digital marketing space. Yet for all its usefulness, up to 61 percent of marketers indicate that generating high-quality leads is no mean feat.



We mostly blame stiff competition for this, but ineffective strategies also play a huge role in how effectively we can reach target audiences.

If you’re tired of being obscure or don’t want to reach that point, here are effective lead generation strategies to help you pull in the right audiences.

  1. Cold Calling

This is arguably a top strategy for gaining leads. Don’t take my word for it. A survey by RAIN Group showed that callers who educate their listeners on new perspectives or provide industry-relevant insights influence purchase decisions.

You want to be the company that influences purchases in its favor. Now, there are two ways to go about this. You can round up your team and brainstorm your value proposition or outsource to a competitive sales outreach firm.



With the latter, you’ll have access to a team that’s experienced in targeting and delivering value to the right prospects to ensure you achieve your goal.

Let’s look at some cold calling best practices, shall we?

2- Use Lead Generation Tools

Back in the day, businesses relied on TV ads, brochures, conferences, and trade fairs to generate leads. The process was long, unpredictable, and generalized. The kind that cast nets too wide but caught little.

Today’s businesses invest in software that automates the lead qualification process and provides teams with insightful information to help them stay in touch.

This cuts down the time your team would otherwise put into research, and channel it to following up well-qualified leads and converting them.

Benefits of investing in lead generation software include:

3- Live Chat

A prospect or customer is on your website researching your offerings. If they have a question, what’s the quickest way to get answers?

Live chat.

Up to 41 percent of buyers, expect to find live chat on company websites. A researcher in need of quick answers will look for a brand that provides this support. If you aren’t offering it, they will find a competitor that does.

The top benefits of incorporating live chat include:

4- Retargeting

A big headache for B2Bs is that online visitors come to their websites and leave without converting. Retargeting paves the way for you to re-engage these former visitors across the web.



This strategy allows you to sustain brand awareness even as the visitors look at other things on the internet (including your competitors). Retargeting also helps recapture lost leads and encourage them to re-engage.
Best practices include:

5-Use Case Studies

This hidden gem of content marketing proves that your solutions have successfully worked for another company. Successful case studies incorporate brands, their challenges, your solutions, and user experience so far.

As readers read or watch the case study, they envision their own challenges and how your solutions can help overcome them. It’s through this relatability that you can win over leads.

Here are some considerations:

Exit mobile version