The Coca Cola Company is set to fund charities in Ethiopia by donating 1 Birr ($0.035) for every Coke in a plastic bottle sold. to selected charities in Ethiopia over a period of 3 months.
The Company launches the new program, which will stay for the coming three months to celebrate the launching of Coke Studio Africa 2019, with the slogan “Drink for Goodness”.
The selected three local charities are Organisation for the development of women and children in Ethiopia (ODWCE), Organisation for women self-employment (WISE) and Talent Youth Association. Coca Cola launches an exciting new season of Coke Studio Africa featuring exceptional Ethiopian music artists.
When asked about the significance of the launch event, Mr. Xavier Selga, Managing Director of East Africa Bottling S.C. stated “This year, we want to launch Coke Studio in a special way, which is why Coca Cola will donate 1 Birr for every Coke in a plastic bottle sold to charity, to give back to the community.”
The 2019 edition of Coke Studio Africa unveils over 25 of Africa’s brightest stars to create artistic performances using modern and authentic African sounds through Coke Studio’s signature style of music fusions. Coke Studio Africa 2019 production has been ongoing for the past few months, with artist duos and music producers creating music, which includes 10 original compositions to connect people, across the continent.
Fans of the show can watch their favourite Ethiopian artists performing new and exhilarating music fusions, including original collaborations on Coke Studio’s new season. Electronic music star and producer Rophnan Nuri, renowned songstress Mahlet G/Ghiorgis and seasoned singers Bisrat Surafel, Abush Zekele, Yared Negu will be featured on Coke Studio Africa’s 2019 edition.
Talking about the Ethiopian artists on Coke Studio, Tigist Getu, Coca-Cola Ethiopia and Horn Brand Manager indicated “We are happy to provide talented and emerging Ethiopian artists with a platform and opportunity to work with some of the best African and international music fusion producers and performance artists. This year’s Coke Studio is distinctive in that it showcases the uniqueness of Ethiopian traditional instruments.”
This year’s Coke Studio includes a “Cultural Exchange’’ segment which allows audiences to visit unique destinations and the homes of some of the artists, revealing specials moments with the artists’ sharing their different traditional meals with each other. The hit TV show will kick off this coming Sunday, February 10th, 2019, on Kana Television.